Monday, 15 April 2013

Luta sportswear stills shoot

Luta make high-end, socially responsible sportswear. I was commissioned to photograph and film the Luta collection and as the brand has a tough, no nonsense reputation we wanted to shoot in a gritty atmospheric location. We found an excellent disused warehouse with peeling walls and flooded floors where we photographed and filmed our ultra fit models. Half of all profits made by Luta go to Fight for Peace, a global non-profit organisation supporting thousands of young people in communities affected by crime and violence all over the world.

Watch out for the Luta brand video, co-directed with Ian Phillips-McLaren, on this blog later in the week.

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