Technogym

In July 2012 I spent a week shooting a new image library for Technogym, the world leader in products and services for training and rehabilitation. The company also promotes the Wellness lifestyle, a way of living that incorporates regular physical activity, balanced diet and a positive mental approach.

Shooting Italy and London, the brief was to capture the essence of wellness by shooting people engaged in a wide variety of physical activities and also by portraying healthy lifestyles. More than 30 agency and street cast models were photographed in locations including beach, gym, countryside urban and park.