Fitness products have seen a huge surge in demand over the last year and devices by Slendrtone are no exception. The company asked me to shoot a campaign for them last summer in between lockdowns. We shot in two location houses with six models over two days and produced an extensive image library for the company.
At last we can meet with friends outdoors for drinks in bars and restaurants. Here are a few images from drinks campaigns I have shot over recent years.
The first signs of easing Covid restrictions come in to play today in England with up to six people allowed to meet outside. They may even want to have a drink or two! This campaign was shot for Diageo and it was all about friends enjoying a drink outside. Production was by Lisa Pritchard Agency.
I am increasingly being asked to direct video content alongside stills these days and this combined stills and video shoot is a good example. I directed this short film for Barlow Tyrie with DOP Radford Nicholls last summer. I shot stills and Radford weaved around me capturing video at the same time. We also added a bit of drone action.
Way back in July 2020 after the first lockdown I shot for excellent furniture makers Barlow Tyrie. I shot stills and directed video and our location house was the extraordinary https://www.instagram.com/concretehousesussex/ The house was Featured on TV series Grand Designs and the lovely family who built the place were also our models.
When I shot this vaccine awareness campaign for GSK a few years back there was no inkling that Covid would make vaccination so critically important for all of us. The shoot took place in Cape Town and we photographed a range of ages form babies through to seniors. You can see more of this project here https://michaelheffernan.com/gsk/thumbs
I shot a sports lifestyle story with Ruben last month. We shot at one of my favourite outdoor locations in Epping Forest. Ruben uses the forest like a gym, running and working out using the natural tools at hand in the woods.
My latest project using real couples features the Range Rover Velar. Shot in Islington a couple of months ago, it was a perfectly sunny day to spend a couple of hours shooting our couple interacting with this luxury vehicle. To see more of my work please go to http://www.michaelheffernan.com
Shot a couple of weeks ago on a glorious afternoon in London, these athletes worked out with the dramatic backdrops of Canary Wharf and a nearby riverside cement works.
