Fitness products have seen a huge surge in demand over the last year and devices by Slendrtone are no exception. The company asked me to shoot a campaign for them last summer in between lockdowns. We shot in two location houses with six models over two days and produced an extensive image library for the company.
At last we can meet with friends outdoors for drinks in bars and restaurants. Here are a few images from drinks campaigns I have shot over recent years.
The first signs of easing Covid restrictions come in to play today in England with up to six people allowed to meet outside. They may even want to have a drink or two! This campaign was shot for Diageo and it was all about friends enjoying a drink outside. Production was by Lisa Pritchard Agency.
Shoot production will become a lot easier in the coming weeks as lockdown eases. The advanced stage of vaccination in the UK gives us all more confidence to plan shoots, book talent and find locations for out next productions. Here’s a reminder of some recent shoots and you can see more of my work here www.michaelhefefrnan.com
I am increasingly being asked to direct video content alongside stills these days and this combined stills and video shoot is a good example. I directed this short film for Barlow Tyrie with DOP Radford Nicholls last summer. I shot stills and Radford weaved around me capturing video at the same time. We also added a bit of drone action.
I shot this campaign for BP Pulse back in the summer between lock downs. Working alongside a moving image crew, we shot models using the electric car chargers at petrol filling stations and at a home location over a couple of days.
The majority of what I shoot is lifestyle advertising photography involving collaboration with producers, assistants stylists, location finders and models. That’s quite a contrast to the travel work that I shoot which is either myself working alone or with a journalist. It’s hard to beat the thrill of arriving at a location with a loose plan and then just moving forward chasing the best light and discovering the wonderful people, landscapes, cities and wildlife in different countries. None of that has been possible for quite a long time now so I’m spending hours reminiscing over images from past adventures. Im going to show a few of those images here starting with some shots from my travels in Rajasthan.
Way back in July 2020 after the first lockdown I shot for excellent furniture makers Barlow Tyrie. I shot stills and directed video and our location house was the extraordinary https://www.instagram.com/concretehousesussex/ The house was Featured on TV series Grand Designs and the lovely family who built the place were also our models.
When I shot this vaccine awareness campaign for GSK a few years back there was no inkling that Covid would make vaccination so critically important for all of us. The shoot took place in Cape Town and we photographed a range of ages form babies through to seniors. You can see more of this project here https://michaelheffernan.com/gsk/thumbs
I shot a sports lifestyle story with Ruben last month. We shot at one of my favourite outdoor locations in Epping Forest. Ruben uses the forest like a gym, running and working out using the natural tools at hand in the woods.
This was my third time shooting @chelsealabadini who is a dancer and fitness instructor. She always brings 100% with her strength and shapes.
